As a business owner, you might have noticed a market trend relating to social media advertising. With the invention of social media websites like Facebook, Twitter, Instagram and even YouTube (which isn’t exactly socially-orientated, but can still be a great platform to advertise from), it’s never been easier to market products and services to a specific audience base.
But one platform in particular has witnessed an increasingly prominent level of use, and that’s Facebook. Although some might consider it nowhere near as engaging as Twitter, and others say that it’s a little boring when compared to visually-stimulating websites like Instagram; there’s no denying that the features offered can be pretty beneficial.
For a start, one thing that Facebook offers that other sites don’t is the ability to target a particular market (or audience), without having to hashtag for search purposes. As SEO Adelaide, we often find that targeting a specific demographic can be easier said than done; especially if you don’t have access to the types of filters that can help to hone into a particular type of audience.
Facebook’s tailoring features
Where Facebook really shines is in its ability to allow its business users to customise the reach of their adverts, status updates and imagery – in a way that can all but guarantee to reach specific audiences. For example, if you are keen to market your services to those aged between 19 and 25, there’s a filter for that.
Likewise, if you were hoping to reach people that spend a lot of time browsing online for their purchases – there’s a way to target these individuals, too. As Facebook also offers a range of advertisement solutions, including sidebar banners, timeline features and a couple more in the same vein; there’s really no reason why you couldn’t hone in on the exact market that you’re after.
Does this really make the platform better than Twitter?
Some business owners might argue that being able to build an audience and engage with them consistently is something that can only be achieved by using Twitter, but in reality where Twitter offers these types of features; they can sometimes be lost in a mass of status updates and Tweets in general.
Facebook on the other hand can schedule posts, make them visible to particular audiences, boost them to propel their reach to a much wider user base and even pin them at the top of a businesses’ profile page. Of course, you can pin with Twitter – but unless you have the time to sit there and release a consistent flow of Tweets, you will most likely find that Facebook’s status updates are far more effective at getting your point across; and this is why so many businesses rely on it.