There aren’t many businesses out there that will be happy to accept poor results when it comes to their website. Your online presence should speak volumes about your products and services, but if you’re finding that your site is suffering with a lack of interest, or a lower engagement than you’d like – then the problem might actually relate to the design of your landing page.
At SEO Adelaide, we consider our web design services to be as much of a priority as our search engine optimisation and web marketing features – and we just so happen to know a thing or two about maximising the performance of a website. Here are three of the most common signs that your site could do with a fresh design; one that will help you to improve your conversion rate.
A high bounce rate
All websites will have their own bounce rates in the form of a percentage and the lower this amount, the better your site could be deemed to be performing. Although some people simply visit a home page to grab the email address and then close the window – if you’re finding that your bounce rate is much higher when compared to the emails that you receive, then your landing page could do with a little bit of modification.
Our studies have revealed that on average visitors will build an opinion of a site within 5 seconds, so if yours doesn’t look as compelling and appealing as possible; your bounce rate will skyrocket as a result
Slow loading times
This issue can be a common problem for websites that are very image and file heavy, but it’s also commonplace within older websites that have been built using outdated software and programming tools. If your site takes a while to load, then you might find your bounce rate increasing as your potential customers click back in favour of waiting around.
Our team use the latest software and the most advanced online tools to ensure that the websites that we develop are as quick to load as they are effective – and this can be a huge advantage to those wanting to keep their visitors around for longer
Poor search result ranking
Search engines like Google turn to over two hundred factors to help them to calculate where particular websites should display within search results. The appearance and layout of your website will be scanned by search bots and then reviewed to see how coherent your data is when compared to that of your competition.
If you’re trying your best to rank highly, but your site simply won’t shift, then you might find yourself benefitting from a re-design that will help to demonstrate your priority to Google, as well as your relevance