SEO, or search engine optimisation as it’s known in full, is widely considered to be one of the most effective forms of digital marketing online. Where social media marketing relies on attracting an audience, optimisation differs in the sense that it can bring an audience directly to a website; depending on what a person may be searching for online.
At SEO Adelaide, optimisation is in our name and although we offer extensive graphic and web design services as well – marketing is where we really shine.
But even with our extensive resources and our incredibly well-trained team of experts, we know that a high rank on Google isn’t something that can be achieved overnight. Quality results take time and although you’ll probably hear about ‘SEO experts’ that promise results in the space of a couple of weeks; it’s these practitioners that you might want to avoid.
Search engines like Google rely on more than 200 individual factors to help them to identify how highly a particular website should rank. If any of these factors look a little suspicious; especially if your so-called expert overdoes a specific technique, then it won’t take long for your website to be investigated by the search engine’s algorithms.
If they find that you’re trying to tamper with your results in an inorganic manner, they will act quickly to put an end to your efforts. And the consequence? Well, at the very least your site could suffer a penalty, but in severe cases, you might find your online presence completely de-listed from search results.
So, how long do we recommend?
As mentioned above – the things that Google look out for are inorganic attempts at ranking. If you undertake a more advanced SEO strategy and one that will prioritise natural and ethical techniques (like the ones that we rely on), you will stand a much better chance of being prioritised. In the majority of projects that we’ve undertaken, we’ve started to see great results in the space of a month or two.
To be safe, it’s best to carefully introduce techniques and measures over a period of 6 months; that’s why we suggest a waiting period of 6 to 9 months for the full scale of rewards to make themselves known. Things can and do happen sooner in most cases, but if you try to speed the process up or dive in at the deep end, you could find yourself on the receiving end of a penalty notice – and this can spell the end of your online ranking efforts in their entirety.
For more information, get in touch with our team as we’re proud to offer the best SEO Adelaide has to offer.